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MESSAGE DISTORTION RELATED TO FEEDING PRACTICES OF DAIRY ANIMALS BY THE FARMERS OF JHANSI DISTRICT

B.S. Meena, Jitendra Chauhan, R.P. Dwivedi & Sadhna Pandey

Abstract

An exploratory study to find out the message distortion was conducted in Jhansi district of Bundelkhand region. Proportionate random sampling technique was applied in the selection of respondents of different holding categories. The information was gleaned by interviewing 240 farmers from 8 villages. Three messages of dairy animal feeding representing more complex, complex and simple were employed to ascertain the distortion of message from the research station to farmers’ situation. The 77.50 per cent respondents were in medium category of message distortion. The over all extent of message distortion was 57.67 percent in the study area. Further, It was observed that maximum distortion of message was found in the information related to milch animal feeding i.e. 80.00 percent whereas, the lowest (39.50 %) distortion was observed in the message of colostrums feeding and the distortion of message in case of round the year fodder production was 54.78 per cent. Marginal and small farmers were distorted the messages up to 59.76 and 59.10 per cent, respectively.

Keyword: Message, Complex, Distortion, Milch Animal, Feeding.

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Archive Content | Society of Extension Eucation, Agra
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