A Scale to Measure Attitude of Farmers towards Social Media Use in Agricultural Extension

Devesh Thakur, Mahesh Chander and Sushil Kumar Sinha


A scale was developed to measure the attitude of social media using farmers towards use of social media in sharing of agricultural information. Likert’s summated rating scale technique was followed for the construction of attitude scale. A total of 41 statements were selected after obtaining relevance scores and given to 30 social media using farmers from non sampled areas in Himachal Pradesh, India. The scale developed finally consisted of 16 statements including 8 positive and 8 negative statements .The reliability and validity of the scale indicates its precision and consistency of the results.

Keyword: Attitude; Farmers; Social media; Scale;

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