Effectiveness of Low Cost Communication Package on Enhancing Awareness on Entrepreneurial Skills of Women in Uttarakhand

Neelam Basera and Neelam Bhardwaj


The development of entrepreneurship among women has become one of the most important factors for determining the success of the economic activities undertaken by women. Though in India, in recent years the women entrepreneurship had gained a momentum but still the women are capable of contributing much more than that what they already are. The purpose of the present study was to determine the effectiveness of designed low cost communication package on enhancing awareness on entrepreneurial skills of women in Self Help Groups (SHGs). The study was carried out in Hawalbagh block of Almora district of Uttarakhand considering the entrepreneurial activities and availability of active and functional SHGs under various Government and NGOs. All the 80 members of six women SHGs under two villages namely village Bakh and village Sar ki ali constituted sample for the present investigation. Interview schedule was used for data collection and Knowledge test was developed for measuring gain in knowledge of the respondents. The findings on the effect of Low Cost Communication Package in terms of gain in knowledge showed that majority of respondents (56.25%) had medium level of knowledge gained. The social- economic variables age, caste, marital status, family type, and family size were negatively and non-significantly correlated with gain in knowledge. Land holdings, annual income and occupation were positively but non-significantly correlated with gain in knowledge. Education was positively and significantly correlated with gain in knowledge. Among the communication characteristics mass media exposure, information seeking behaviour and social participation were positively and significantly related with gain in knowledge.

Keyword: Low cost communication package; Entrepreneurial skills; Self Help Group; Women entrepreneurs;

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