Entrepreneurial Behaviour of the Members of Self Help Groups of Jorhat District of Assam

Dhruba Jyoti Mudoi, Sayanika Borah and Manju Dutta Das


Entrepreneurial behaviour has been defined as package of personality characteristics and environmental factors related to dynamic agent of change for transforming physical, natural and human resources into corresponding possibilities. The entrepreneurial behaviour is too complex phenomenon to be explained by a single factor and is affected by several factors. It is a combination of factors like Innovativeness, Achievement motivation, Decision making ability and risk bearing ability. The combined contribution of the above four factors is expressed in terms of entrepreneurial behaviour. The study was carried out in the Jorhat district of Assam. Four Blocks were selected from National Rural Livelihood Mission (NRLM) initiative blocks. Thus all total 16 Self Help Groups were selected from these blocks for the present study. Ten members from 16 SHG’s, total 160 members were selected using simple random sampling for the study. Majority of the respondents had medium level of innovativeness (71.88%), achievement motivation (68.13%), decision making ability (76.88%) and risk bearing ability (68.13%). A majority (71.00%) of the respondents have a medium level of entrepreneurial behaviour.

Keyword: Entrepreneurial behaviour; Self help groups; Innovativeness; Achievement motivation; Decision making ability; Risk bearing ability

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