B. R. Marak, A.K. Bandyopadhyay and B. Lahiri
of pineapple, orange, ginger, turmeric and a range of indigenous fruits and vegetables. Among these crops, pineapple (Ananas comosus) is grown extensively in different parts of Meghalaya. Although Meghalaya has large area under pineapple cultivation but its productivity is comparatively low, resulting mainly due to lack of adoption of proper pineapple production technologies. Thus the study was conducted on 100 pineapple growers of twenty villages in West Garo Hills district of Meghalaya with an attempt to assess the relationship between socio-economic and psychological characteristics of the pineapple growers with the adoption of pineapple production technology. The findings of the study showed 42 per cent respondents with low level of adoption, 35 per cent respondents with medium level of adoption and only 23 per cent respondents with high level of adoption of pineapple production technology. Correlation study showed that adoption of pineapple production technology was mostly influenced by psychological variables of the farmers with few socio-economic variables showing its association with the dependent variable. Regression analysis reported that the variables namely; area under pineapple cultivation, annual income and market orientation had substantial effect on adoption of pineapple production technology. Concerned organizations, institutions, administrators and policy makers should carefully consider these factors for effective promotion of pineapple production technology among the farming community.
Keyword: Adoption; Pineapple Produ