M.C. Vivek and S. Sahana
The present study aims to understand the personal, communication and psychological characteristics of the farmers who are associated with the e-tendering of arecanut.The study was conducted with the two major APMCs of Karnataka state, namely, APMC, Shivamogga of Shivamogga district and APMC, Bheemasamudra of Chitradurga district during 2020. The primary data were collected randomly from 50 farmers involved in e-tendering of Arecanut from each of the selected APMCs, thus making the total sample size 100.More than half of the farmers were of middle age (59.00%) group and one third of the farmers had education up to high school (37.00%) followed by PUC (24.00%) and graduation (19.00%). Majority of the farmers were of small (42.00%) farmer category with medium (73.00%) trading experience. Whereas, nearly three fourth of the farmers had low (70.00%) cyber proficiency and medium (78.00%) mass media participation. Over two third of the farmers had medium (68.00%) decision-making ability, medium (70.00%) level of economic motivation and medium (69.00%) level of innovativeness. More than half of the farmers had medium (56.00%) level of market orientation with medium (65.00%) level of risk orientation.Nearly two third of the farmers had medium (65.00 %) level of perception about e-tenering system and about one fifth of them belonged to the high (21.00 %) perception category.Capacity building programs for the farmers need to be conducted to make them realise the full potential of e-tendering system. Results from the present study would help the policymakers to have a better understanding of the characteristics and perception of the arecanut farmers involved in the e-tendering system.
Keyword: E-tendering; APMC; Arecanut; Farmer; Characteristics; Karnataka;