Vocal for Local through Krishi Vigyan Kendras

Kanchan Sandhu and Jitendra K. Chauhan


The World Health Organization (WHO) declared corona virus outbreak a pandemic. World is fighting hard and preparing each day to face new challenge for dual situation; one is to save lives from the pandemic caused due to COVID -19 and other is its impact as a giant forthcoming situation of unemployment, hunger and depression. Saxena, 2020 reported that data from various studies show that about 1.3 billion people are affected due to ongoing lockdown and about 10 Crore Indians lost their jobs. On 13.5.2020, the Prime Minister of India, Sh. Narendra Modi Ji appealed ‘vocal for local’ during his corona virus lockdown address (Tripathi, 2020). Make in India has become a necessity to support and sustain the population and India’s economy. The crisis situation in India may be turned into an opportunity by making need based products at local level, for the local markets. There is also an urgent need to involve women in economic activities. Krishi Vigyan Kendras (KVKs) is established all over the country by the Indian Council of Agricultural Research, New Delhi. The integrated work of this team is expected to cater to the need of farmer, farm women, rural youth and school drop outs from farm to fork. KVKs system may be the mile stone to turn the slogan, “vocal for local” by generating entrepreneurs, employment and addressing the problem of malnutrition. The motto of “vocal the local” may not only initiate a mindset to change dreams into realities but also cater to people’s changed choices. The KVKs system may show tremendous success rate in the development of micro and large scale entrepreneurs provided training is planned meticulously and jointly by all the subject matter specialists. It is imperative to understand the core strength and spirit of KVKs system by the subject matter specialists and coordinators and pursue it effectively and as a team. The aim of each KVKs employee should be to treat each person (farmer, farm women, youth and school dropout) as a potential entrepreneur.

Keyword: Prime Minister; Krishi Vigyan Kendras; Vocal for local; Entrepreneur; Unemployment;

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