An exploratory study to find out the use of information sources pattern was conducted in Jhansi district of Bundelkhand region. Proportionate random sampling technique was applied in the selection of respondents of different land holding categories. The information was gleaned by interviewing 240 farmers from 8 villages. Generally the farmers of Bundelkhand region used three types of information sources viz., mass media, personal-localite and personal cosmopolite channels. It was observed that majority (66.67%) of respondents used medium source of information. The analysed data revealed that most potential information sources were personal localite channels as the extent use of these channels was 60.48 per cent. Whereas, farmers were used mass media and personal cosmopolite channels up to 44.00 and 40.80 per cent, respectively for obtaining the information on recommended dairy farming practices in the study area. Over all reviews shows that among the various sources of information family members (75.33 %), progressive farmers (69.33%), radio (59.33%), TV (55.00%) and VDO (53.33%) were the mostly used by the farmers to obtain information for the betterment of dairy farming. Over all reviews of the table1, 2 and 3 shows that among the various sources of information family members (75.33 %), progressive farmers (69.33%), radio (59.33%), TV (55.00%) and VDO (53.33%) were the mostly used by the farmers to obtain information for the betterment of dairy farming.

Keyword: Information Sources, Mass Media, Personal Localite, Personal Cosmopolite, Correlation