Shivaprakash. N, Madhu Babu. K, I. Srinivasa Rao and K. Sunitha Devi
Kisan Mobile Advisory Service (KMAS) delivers real-time agricultural information and customized knowledge to improve farmers’ decision-making ability so that they may enable to increase their production and productivity, better aligning the farm output to market demands; securing better quality and improved price recovery in a globally competitive agrarian economy. The study was conducted at Kolar district of Karnataka state. A total of 120 farmers who had registered under KMAS were selected randomly for the study. Ex-post facto research design was used for the study. Usefulness of KMAS was measured by employing the scale developed by Singh (2012) with due modifications. Majority of the registered farmers perceived KMAS messages as ‘most useful’ and ‘regularly utilized’ the information sent by KMAS.
Keyword: Kisan Mobile Advisory Service (KMAS); Agrarian economy; Real-time;