image

Content

image

Type : Other Article

Traditional Handicrafts of India- Issues and Challenges : A Swot Analysis

Hitaishi Singh and Barkha Agrawal

Abstract

India is land of beautiful handicrafts that are being practiced since time immemorial. Currently the country has a large population of craftsmen practicing diverse crafts from north to south and east to west. Every place has its own crafts depending on its own available resources and local needs. But in the age of globalisation there is a dire need to provide a greater and larger market for these handicraft products. Being one of largest unorganised sector in terms of employment generation, handicraft sector could not succeed to make its place where it should have been. Therefore, a study with the overall objective to find out the current status of traditional handicraft sector in India and to provide suggestions for improvement in its present status, was carried. It is a micro- level investigative and descriptive study that has utilised information obtained from few informal interviews of craftsmen participating in all India Handicraft Mela organised by Uttar Pradesh government in collaboration with government of India in the year 2020. In addition, information and data from the secondary sources such as previous researches and literature as well as government reports was also used for drawing inferences. SWOT analysis of the obtained data and information was done under results and discussion section. Results provided useful and practical solutions for the better future of industry, craftsmen and their families.

Keyword: Traditional crafts; Handicrafts; Heritage craft; SWOT analysis.

Full Text