The present study aimed to analyse the three agro-ecological zones based on their SWOT factors. The study was conducted in Kaithal, Hisar and Bhiwani districts of Haryana during 2021-22 by selecting 60 experts. The SWOT analysis was done through Factor Evaluation Matrix method. SWOT analysis through IFE and EFE matrix will be highly useful to quantify the factors which are having high impact on the development of an area. This matrix (IFE and EFE) as a management tool usually used in business context. In this research this tool is utilized to quantify SWOT factors of different AEZs of Haryana. Hence this tool helps to evaluate how these factors effectively get explored by stakeholders in the field of farming sector in Haryana. The study found that AEZ1 majorly strengthened by factors such as fertile soil for intensive cultivation (0.591) and locational advantages of rice mills and sugar mills (0.363). AEZ2 majorly strengthened by availability of cotton mills and Guar gum industries (0.330) and is also known as breeding tract of Murrah buffalo (0.231). The proximity to the huge market of National Capital of Delhi with road and rail connectivity (0.708) is the major strength of AEZ3. From the EFE matrix values current strategies of AEZ 1(1.205), AEZ 2 (1.685) and AEZ 3 (1.67) are not well designed to meet the opportunities and defend against threats in these zones. Effective price policies, mechanization, electronic marketing platforms, climate smart approaches, insurance programmes and digital technology can promote the state agriculture to achieve its maximum output. By analyzing SWOT elements using the matrix technique, area-based planning can be carried out successfully because priority regions can be quantified in this way.

Keyword: Agro-ecological zones; SWOT factors; Factor Evaluation Matrix method.