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Socio-Familial and Marketing Problems Faced by Women Entrepreneurs: An Analytical Analysis

Parminder Singh, Shalini Sharma and Lavjit Kaur

Abstract

In India, empowering women through entrepreneurship has become an integral part of our development efforts because of three important reasons viz. women development, economic growth and social stability. The study was conducted in two randomly selected districts i.e., Hoshiarpur and Roopnagar on 120 women entrepreneurs of the sub-mountainous Punjab. Lack of experience in financial matters was the most prevalent problem for the registered entrepreneurs with weighted average 2.19 followed by poor risk-taking capacity with weighted average 2.08 and ranked II. The socio-familial problems foe registered and un-registered enterprises was lack of appreciation (Rank I) followed by lack of their role acceptance (Rank II). The production related problem was reported prominently by un-registered entrepreneurs and they were found unaware about the loaning schemes and lacking with the proper guidance. The intense market competition was most widespread problem in both the enterprises. Study suggested that un-registered enterprises should be motivated and guided to get their enterprise registered to draw benefits and to make them economically viable and vibrant.

Keyword: Women entrepreneurs; Micro-enterprises; Socio-familial problems;

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