The local language, customs and social practices, vary from place to place and region to region. This is where the need and role of community radio becomes all the more important. The community radio acts as a medium for providing a voice to the voiceless, power to the powerless, and gives way to help rural masses establish their right to information, development, communication, governance, decision making, participation, freedom of expression, employment, health, education and security through well designed programmes. Community Radio caters the need of farming community by giving the way to bottom up approach and providing a voice. The present research study was conducted in Budikote, Karnataka with the help of Namma Dhwani Community Radio. It was observed that participation and awareness created in Namma Dhwani programmes had great impact on leadership behaviour. Leadership was accorded with the highest mean score of 0.7 and ranked first; followed by health and sanitation, education, food habit

Keyword: Community radio; Social impact