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Type : Research Article

Rural Women Entrepreneurs : Little Steps Scaling New Heights

Seema Rani

Abstract

Introduction : Empowerment and self- dependency of women is necessary for the sustainable and economic development of the country. Women agripreneurs require landholding, technical support and skill development to enrich their enterprise and to achieve sustainable growth. In this direction, Government has initiated various schemes and policies for women, specially belonging to rural areas. Context: Many capacity building programs, easy accessible financial schemes and mentorship units are launched for mainstreaming rural women workforce. There is a dire need to know the status and opportunities of agripreneurship in Saharanpur district. Objective: The study aims to highlight the success stories of different entrepreneurs who have established their own agro-based enterprises with the help of SHG Groups. It also seeks to thoroughly assess the obstacles and challenges faced by these women entrepreneurs in their journey to self-employment.Method: Using purposive sampling, 48 trainees from KVK and 57 from PNB RSETI, Saharanpur, of the year 2021 were approached. Out of which, 9 successful rural women entrepreneurs engaged in agro-based enterprises and had working experience of at least 2 years, were randomly selected and deeply interviewed with the help of structured interview schedule. Results & Discussion: The result implies that most entrepreneurs showcase a strong urge to access a robust platform to exhibit their products and a dire need to enhance capacity building programme. More attention and recognition need to be paid for the development of women entrepreneurship in food processing, preserving and packaging of the products. Promoting and rewarding programmes that work for women entrepreneurs should be enhanced.

Keyword: Women entrepreneurs, Empowerment, Self-Help groups, Agripreneurship, success stories

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