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Type : Other Article

RESEARCHERS’ COMMUNICATION LINKAGES FOR GENERATION OF FARM TECHNOLOGY AND ITS ASSOCIATION WITH SELECTED INDEPENDENT VARIABLES

R.N. Sharma, K.D. Sharma & S.K. Sharma

Abstract

The study was conducted in two agro climatic zones of Rajasthan i.e. IIA named Transitional plains of Inland Drainage and III A called Semi-Arid Eastern Plain. The study focuses on communication modes and sources used by researchers for generation of farm technology along with the influence of independent variables. For this purpose, a sample of forty researchers working at various research units in these zones. Among modes, self observation, ZREAC meeting, research material/ journals, research seminars / workshops/ conferences and colleagues were most frequently used while district agricultural research and extension implementation committee followed by farmers’ tours, VIPs and administrators, farm broadcast and farm telecasts were least used modes for generation of farm technology. The most frequently used sources were local research institutes, state level research institutes followed by national level whereas least used sources were private organizations, voluntary organizations and international research institutes for generation of farm technologies. There were only three variables namely trainings attended, job satisfaction and job commitment exhibited positive and significant association with communication linkage mechanism for generation of farm technology.

Keyword: Communication, Linkage, Farm Technology, AKIS.

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