Print media is one the powerful tool to disseminate technology to large number of farmers. It has the advantage to<br />refer again and again and retrieve the information. As an innovative low cost extension methodology in transfer of<br />technology and as a step towards second green revolution, Dr. K L Rao Krishi Vigyan Kendra, Garikapadu,<br />Jaggaiahpet mandal, Krishna district, Andhra Pradesh has introduced the publication of Critical crop interventions<br />as “Pocket Cardsâ€Â during 2016. A single small card of size 3"X4", published on either side highlighting the<br />important points of the technology with attractive pictures is a pocket card. The pocket cards are multi coloured<br />information material made up of a thick paper with details of key contact persons for further information. They<br />easily fit into the pockets of the farmers hence the name pocket cards. The cost of thousand cards is only Rs.980/-.<br />Pocket cards on the management of Pink Boll Worm in cotton, Yellow Mosaic Virus management in blackgram &amp;<br />greengram and Integrated Crop Management in redgram was printed and distributed to the farmers. Correlation<br />between satisfaction with the overall content in the pocket cards and satisfaction with the extension methodology<br />was studied among the 400 farmers who received the pocket cards and was found to be r=0.64.The technology is<br />now being adopted by the other KVKs in the state to disseminate information to the farmers.

Keyword: Pocket cards; Innovative; Extension methodology; Second green revolution