The livestock population has increased enormously, while public sector funding to the veterinary services is not adequate as per the need, then, livestock support services has been suffering a lot. To meet this inadequacy, emphasis in recent years has been shifted over to decentralize veterinary services, cost recovery, withdrawl of selected services and contractual services and encouraging Public-Private-Partnership model for veterinary services. Within this scenario, Government of West Bengal introduced educated unemployed youth as Pranibandhus (field level stakeholder of Public-Private-Partnership model of veterinary services in West Bengal) for livestock extension services round the clock at the farmers’ door step. This study was conducted in the purposively selected district of Purba Medinipur of West Bengal to appraise the role performed by the Pranibandhus by three different approaches namely self- rating, beneficiary- rating approach and superior rating approach. The study covered 100 Pranibandhus out of 225 Pranibandhus from all the four sub-divisions of the district. It was found that majority of the Pranibandhus were average performer in overall role performance and in each area of performance. Pranibandhus were more interested in animal breeding activities but animal rearers and Govt. officials of livestock department of the district wanted more attention in animal healthcare practices. It was also found that educational status, experience as Pranibandhu (year), cattle population of the area, communication in the organization, self perception about job responsibility and mass media exposure were the main contributory characteristics of Pranibandhus to their overall role performance

Keyword: Public-Private-Partnershi, Veterinary Services, educational status,