ICAR- Central research institute of jute and allied fibres had developed an innovative technology i.e., manually operated Multirow seed drill that could enable line sowing of jute and helps in reducing the seed rate as well as the labour requirement for weeding and thinning. The study was conducted during 2021 at the villages of North 24 Parganas and Nadia Districts of West Bengal by personal interviewing 80 farmers who had already adopted the CRIJAF Multirow seed drill. It was found that the intervention was relatively more advantageous, compatible with the existing culture and agroclimatic conditions, exhibits prominently observable results and relatively less complex in operation. Hence being a proven technology, the seed drill needs to be popularised in those areas where it has not been utilized yet. The adoption of the seed drill would further improve the efficiency of jute cultivation by decreasing the cost of cultivation and increasing fi bre productivity.

Keyword: Perceived attributes; Multirow seed drill; Innovative jute technology.