A.K.Sharma S.K. Jha & A.Kumar
Farmers’ needs are the basis for developing meaningful agricultural programmes, therefore, the present study was conducted in 2003-04 to identify information needs and processing behaviour of the rapeseed-mustard growers of eastern Rajasthan. The 350 rapeseed-mustard growers from five district of eastern Rajasthan were interviewed. The study reported that fertilizer management, selection of suitable varieties, pest disease and weed management were the areas where rapeseed mustard grower had high need of information for higher production of rapeseed-mustard. Technical feasibility was the most important determinant followed by consultation with other concerned farmers and economic feasibility on which, majority of the farmers analyzed or took the decision to adopt or reject an innovation or a technology.
Keyword: Information needs, innovation, information processing behaviour, adoption