The impact of audio-visual aids in the choice of food among children and youngsters were assessed. Several questions were asked from them. It has been found that there were significant difference between the North Indian food , Punjabi food, Gujarati food and South Indian food (P=0.005). They have different food choices which affect them through certain reasons. Apart from it, children and youngsters are target of specialized food (fast food) marketing and advertising efforts. The eating behaviour while watching television had highest coefficient of variation (1.65), eating of food while watching movie/match (1.49) and awareness of parents about children ’s food habit (1.36) respectively. However, food markets have an interest to follow their choices to make more profitable business. In recent era youngsters spending power of purchasing food choices and interest of outing have impacts the food market increasingly with the wide variation in their choice. Interestingly, parents (85.67%) like their food habits and they like to have proper food (68.33%) in afternoon. In this scenario, food market is used multiple techniques e.g. A.V-aids, effective presentation and different taste to attract youngsters etc. Moreover, specific TV program enhance food choice by (84.67%). The purpose of this article is to examine impact of food advertising, eating behaviour which includes healthy and unhealthy food

Keyword: Food, Audio-visual aid, Children, Youngsters