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Type : Research Article

Impact on Development of Farmer Beneficiaries Through ATMA: A Study in Mayurbhanj District of Odisha

Swaraj Preetam Das, B.K. Mohanty and Saumyesh Acharya

Abstract

Introduction: Agricultural Technology Management Agency (ATMA) is a field-level extension organisation that promotes widespread technology adoption and dissemination as well as the scaling up of successful breakthroughs and technologies through extensive testing and validation. ATMA was started to advance agrarian development, improve farmers' comprehension of various developmental programmes, and attain greater competency in those programmes. Context: Low level of education among rural poor makes it difficult for them to deal with the intricacies of agricultural technology management. As a result, there are few realistic options for enhancing production efficiency and attaining rapid and sustainable agricultural development, such as vocational training and technology distribution. Objective: The present study aims to analyse the impact of socio-economic determinants on farmers’ development through various ATMA activities. Methodology: Ex post facto research design was chosen to conduct the study. The sampling procedure used for selecting the state, district, and blocks was purposive sampling method. A random sampling method was used for selecting the gram panchayats and villages. Using the purposive sampling method, a hundred respondents (100) were selected from twenty villages of five blocks i.e., Karanjia, Jashipur, Bangiriposi, Baripada, and Shamakhunta of Mayurbhanj district, Odisha respectively. Further the data was analyzed through different statistical tools; correlation coefficient, regression analysis and path analysis. Results & Discussion: The results of the correlation coefficient revealed that socio-economic variables i.e., social participation, communication media used, average annual family income had a significant impact on development of the farmers through ATMA activities. The multiple regression model revealed that 10 independent variables collectively contributed 49.4% variance in the dependent variable, development of farmers through ATMA activities..

Keyword: ATMA, Communication media used, Development,

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