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Type : Other Article

Impact of Web-Education on Knowledge and Symbolic Adoption of Farmers - An Experimental Study

P. Mooventhan and H.Philip

Abstract

Today we live in the media dominant era. Computer is the greatest communication medium because of its popularity and its reach. The connectivity of the internet to different kind of people around the world is increasing steadily, like TV and Radio. The Internet based teaching technology such as web-education technology is emerging as a potential tool and effectively contributes to sustainable agricultural development. With this background, the present experimental study was conducted in Coimbatore and Trichy districts of Tamil Nadu, India. From these districts the six villages; three villages from Coimbatore district and remaining three villages from Trichy district were selected at random. From each village 30 respondents were selected randomly. Totally one hundred and eighty respondents were selected. The respondents were expected to have a minimum educational qualification of 5th standard and above because web-education required basic literacy for better learning. The Tamil nadu Agricultural University (TNAU) website (www.tnau.ac.in) selected as a learning module for treatment. And they will have to undergo pre and post exposure knowledge test by the selected learning module. Educational status and mass media exposure exhibited a positive and highly significant relationship where as age and farm status had shown a negative association with knowledge gain. Correlation analysis revealed that the variables namely farm status and innovativeness had shown highly significant and positive relationship with symbolic adoption where as the farming experience had shown a negative and highly significant relationship with symbolic adoption.

Keyword: Web-education, Knowledge

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