Skills and knowledge development are the driving forces behind the financial growth and community development of any country. Skill building is a powerful tool to empower individual and improve their social acceptance. This article examines the Impact of Media training on Vocational skills and knowledge enhancement. The Vocational skills data were collected in two parameters namely Knowledge and Competency. The Vocational skills knowledge data was collected with the help of developed questionnaire suited for the study. Competency of vocational Skills was measured with the help of observation checklist developed and validated by the researcher for the study. The pre-test and post-test were done to assess the enhancement of vocational skills through media intervention. For this study, the purposive sampling method was used. The results revealed that the majority of rural girls increased their vocational skills at both parameters i.e. knowledge and competency. The competency pre-test mean score for experimental and control was calculated as 1.51 and 1.52 respectively. It was found that after the media intervention, the mean score for the experimental group increased to 2.71, contributing the percentage increase of 79.47 whereas, the mean score for the control groups changed nominally as no intervention was given to them. The t calculated value was 35.53** for the pre-test and post test scores of experimental groups which was statistically significant at 1% level of significance. It is concluded that media acts as a catalyst in improving vocational skills.

Keyword: Attitude; Competency; Knowledge; Skills.