The present study identified the categories of popular alcoholic drinkers and thereafter created awareness among rural men regarding ill effects of excessive alcohol consumption on health. Agra district was selected as the locale of the study. Hundred twenty men were selected by multistage random sampling technique. A self-prepared schedule was used for collecting the base line and post intervention data to assess the awareness of men on the area of intervention. Comparison of baseline and post intervention scores was done using ‘t’ test. The results revealed a significant increase in awareness of men from base line to post intervention stage (t=2.80).

Keyword: Alcoholic drinkers; Excessive alcohol consumption