M. Shanmukh Raju , M. Rama Devy and P.V. Sathya Gopal
National Agriculture Market (e-NAM) is a pan-India electronic trading portal that networks the existing APMC mandis to create a unified national market for agricultural commodities. The study investigated the effectiveness of e-NAM perceived by e-NAM registered farmers in Duggirala market of Andhra Pradesh during 2019-2020. A total sample of 120 farmers was randomly selected from six mandals viz. Kollur, Kollipara, Bhattiprolu, Tenali, Mangalagiri and Duggirala of Guntur district in Andhra Pradesh. The data were collected with pre-structured interview schedule. The perceived effectiveness of e-NAM was studied and measured under three categories viz. process related effectiveness, price related effectiveness and features related effectiveness. Transparency in weighment (Z=1.79), minimization of commission charge (Z=1.67), enhancement of infrastructural facilities (Z=1.62) was perceived effective by the respondents among process, price and features related effectiveness categories of e-NAM respectively. Further, it was observed that majority of the respondents (54.17%) had perceived medium level of effectiveness, followed by low (23.33%) and high (22.50%) levels of effectiveness of e-NAM. It can be recommended to provide organizational facilities and support in the form of low-cost logistics, transport facilities, adequate infrastructure and proper trainings on awareness & usage of e-NAM for enhancing its effectiveness further
Keyword: National Agriculture Market; e-NAM, Perception; Eff ectiveness; Impact; Price; APMC; Market.