The state of West Bengal, although is the largest producer of vegetables in India, the vegetable growers in the state are reportedly struck by a number of production and marketing related issues- losses from pests, lack of quality seeds, poor irrigation facilities and high variation in yields. The present study aimed at identifying the factors of marketing, the constraints in production and marketing and thereby suggests suitable policy options for improvement of vegetable marketing in West Bengal. Data were collected using a semi structured interview schedule and focused group discussion with a sample of one hundred and twenty vegetable growers from two districts of the state. Principal component analysis was undertaken to extract the factors governing vegetable marketing and Garrett ranking technique was followed to prioritize the vegetable marketing constraints encountered. The major factors governing vegetable marketing in the state emerged in course of the study were- ICT, financial and physical infrastructure, market regulation and surveillance and production environment. Among the constraints faced in vegetable marketing in the state, the predominant ones were- inadequate storage infrastructure, frequent price fluctuation, credit related issues, lower access to market information and low producers’ share in consumers’ rupee. The government agencies need to redefine their roles in agriculture marketing particularly in vegetables for better and efficient marketing of vegetables in West Bengal

Keyword: Factor; Vegetable; Marketing; Constraint; Policy;