A survey of 118 farm input retailers selected from six blocks of South 24 Parganas district of West Bengal was conducted in 2007-08 to study the contribution of the socio-economic and personal traits towards the retailing performance of the input retailer. The outcome of the result revealed that ‘utilization of information source ’, ‘agricultural training received ’, ‘knowledge about general agriculture except plant protection ’, ‘knowledge about plant protection ’, ‘retailing ability/skill ’, ‘communication skill ’, ‘services provided for agricultural development ’, ‘sale promotional activity ’, ‘number of farmers dealt with ’ and ‘investment in purchasing agricultural inputs’ had positive and significant relation with the retailing performance of the input retailer. The selected socio-economic and personal traits showed multicollinearity among themselves for which principal component analysis was computed. Five principal components were extracted from thirteen independent variables. The coefficient of multiple determinations (R2) indicated that these components could predict 67.8 per cent of the total variance. The F values were found to be significant indicating the effectiveness of these variables in contributing retailing performance of the farm input retailer, when they function jointly

Keyword: Factors of retailing perf