Though India has made a remarkable stride in the area of dairy development and placed on the top of the world in total milk production yet we are lagging behind in terms of productivity in comparison to developed nations. It has been felt that there is an information gap pertaining to lower extent of adoption of cross breeding programmes. The present study was conducted in two blocks of Bareilly district in U.P. Data was collected through structured interview schedule. Relationship between attitude of livestock owners towards cross breeding programmes and various socio-personal characters was calculated. The study revealed that age, education participation, socio-economic status, utilization of communication sources and availability of critical inputs were closely related while gender and family size was non-significantly related to attitude of livestock owners towards cross breeding programmes. So, adequate extension services should be ensured at the field level and relevant knowledge or information should be disseminated through mass media channels to create awareness, to ensure adequate level of adoption regarding cross breeding programmes.

Keyword: Attitude, Livestock, Crossbreed, Cattle.