Private extension, as one mechanism, providing effective services to the farmers is becoming popular in developing countries including India. At present, there are many private companies working as extension agencies among these TATA has done quite impressive job not only in agricultural sector but also in developing rural scenario. Tata Kisan Sansar (TKS) had started in 2002 by Tata Chemicals Limited with an objective of providing technology information and crop advisory services to empower the farmer as well as providing agricultural inputs to them. It is working through ‘hub and spoke’ model. In Tata Kisan Sansar there is a provision of having membership of farmers. These member farmers have created an association called Tata Kisan Parivar (family).The present study was conducted in Aligarh district of Utter Pradesh to find out factors associated with farmers membership in Tata Kisan Sansar. Data was collected from two outlets of Tata Kisan Sansar i.e. at Gabhana and Harduaganj, 50 member farmers were selected randomly. Farmers profile analysis was done under socio personal, communication and socio psychological dimensions. It was found that education, occupation, social participation, extension agency contact, economic motivation, innovation proneness and marketing orientation were positively and significantly correlated with dependent variable farmers’ membership in TKS. The six variables viz. marketing orientation, education, economic motivation, social participation, family size and extension agency contact influenced 74.00 per cent in farmers membership in TKS

Keyword: Tata Kisan Sansar; Correlation; Stepwise multiple regression; Socio personal variables;