Introduction: The Indian economy has historically been based primarily on agriculture, which provides a significant portion of the country's workforce with a means of subsistence. Dairy farming plays a vital role in the socio-economic life of rural communities and provides supplementary income to small and marginal farmers in India. Context: Some of the existing problems of dairying in West Bengal are low productivity of dairy animals, non-descript and indigenous breeds, low profitability due to lack of infrastructure in milk procurement and processing. Objective: For the Rajbanshi people who heavily depend on dairy farming activities, there is a need to explore dairy farming practices and perceived constraints to develop effective strategies and government interventions for sustainable dairy farming. Methods: A total of 200 respondents were selected randomly having at least 50 percent income from dairy farming. The study explored dairy farming practices focusing on aspects such as breeding, feeding, healthcare and economic management. Garrett’s ranking technique was used for ranking the constraints. Results & Discussion: Inability to detect heat at the right time, low availability of concentrates, non-availability of emergency treatment at the doorstep, more charges for veterinary services and medicine, lack of financial support from Govt. and limited purchasing power. Significance: Training is necessary to improve breeding practices and optimise reproductive efficiency. Ensuring a balanced diet for their animals and reducing the financial burden of expensive feed purchases from the market is crucial. Accessible veterinary services, affordable healthcare options, and government support programs are necessary to enhance farmers' financial capacity will enable them to invest in dairy farming and promote overall growth and sustainability in the sector.

Keyword: Dairy farming, Management, Existing practices, Constraints, Rajbanshi. Garrett’s ranking