Wheat is a second most important cereal crop cultivated in India. A study was conducted in western zone of Tamil Nadu, India to increase the yield of samba wheat variety in Germalam and Kadambur hilly regions during Rabi 2019 in 10 farmers’ field. The frontline demonstration technologies comprised of new samba wheat variety HW 1098, seed treatment with azospirillum and other technologies adopted as per the recommendations’ of Tamil Nadu Agricultural University, Coimbatore. The performance of HW 1098 was superior in test weight and yield over farmer practice in all 10 locations. The farmers harvested an average grain yield of 32.35 qha-1 with the highest grain yield of 33.8 qha-1 and the lowest grain yield of 29.8 qha-1 with yield advantage of 33.90 per cent over the existing variety HW 1095 in all locations. The productivity of wheat per unit area has been increased by adopting appropriate scientific management practices with a suitable variety. Similarly HW 1098 recorded the test weight of 41.62 gram where is in HW 1095 it is 39.2 grams. The higher net return of Rs. 44,670 / ha was recorded in HW 1098 with benefit cost ratio of 2.69 which was significantly superior than the existing variety HW 1095. The result reveals that the samba wheat variety HW 1098 was accepted by the farmers mainly because of its yield and yield attributes by adopting scientific production technologies.

Keyword: Frontline Demonstration; Samba Wheat; Scientific Management Practices; Varieties