a scientific manner along with the quality assured way to ensure the sustainable livelihood status of the rural poor in our country. The knowledge intensive society always emphasizes the creativity and the positive adoption behaviour of the rural peasants for empowering them towards their access to social resources. It is obvious to know the adoption gap as a complex phenomenon arises with the help of mutual interactions between different sociopersonal and socio-economic attributes of human being to refocus the adoption behaviour of an individual on any newly introduced crop. In such a research perspective the present study was conducted to estimate the adoption gap of the hi-value vegetable, broccoli growers with respect to their biophysical, socio-economic and sociopsychological attributes. The study was conducted at Cooch Behar-II block of West Bengal. The purposive as well as multistage random sampling procedures were followed to select the respondents of the study. The adoption gap was operationalized as a consequent variable. Fourteen antecedent variables were selected for the present study to explore the contribution in characterising the adoption gap of broccoli farmers. The data were collected with the help of structured interview schedule through personal interview method. The collected data were processed through descriptive statistics, correlation analysis and multiple regression analysis. The antecedent bio-physical variables like curd width, curd weight, yield; the socio-economic antecedent variables namely education , economic status, benefit cost ratio and horizontal expansion and the socio-psychological antecedent variables like risk orientation and knowledge were found strongly and negatively associated with adoption gap of broccoli farmers. The predictor variables namely benefit cost ratio, effective farm size and economic status were strongly and negatively contributing in case of characterising the adoption gap of broccoli farmers. The antecedent variables altogether explained 86.20 % variations embedded with the consequent variable, adoption gap of broccoli growers.

Keyword: Broccoli growers; Bio-physical and psychological orientation;