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Type : Other Article

Entrepreneurial Behaviour of Pineapple Growers

Kaushal Kumar Jha

Abstract

A study was conducted to know the entrepreneurial behaviour of pineapple growers in Dimapur district of Nagaland taking a sample of 120 respondents based on random sampling using ex-post facto research design. Major findings revealed that in terms of entrepreneurial attributes, majority of the pineapple growers possessed high level of self-confidence, low level of scientific orientation and medium level of knowledge about improved practices of pineapple cultivation, economic motivation, farm decision making ability and risk orientation. The variables namely – indigenous knowledge, farm decision-making ability, self-confidence and economic motivation were found important in influencing the entrepreneurial attributes of the pineapple growers

Keyword: Entrepreneurial Behaviour

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