Type : Other Article

Entrepreneurial Behaviour of Milk Processors

Ashok Baindha Gopal Sankhala and Subhash Chand


In the present scenario, entrepreneurship development in dairy and food sector is a key driver for promoting and sustaining the momentum of growth and providing employment. Hence, the study was conducted in Karnal district of Haryana to analyse the entrepreneurial behaviour of milk processors. A list of registered milk processors was obtained from the Nagar-Nigam, Karnal. There were 41 registered milk processors and all the milk processors were interviewed for the study as respondents. This study revealed that highest (84.87%) Entrepreneurial Behaviour Index (EBI) found in achievement motivation followed by planning ability, risk orientation, coordinating ability, cosmopolitenes, innovativeness, self-confidence and decision making ability. The lowest (49.65%) EBI recorded in case of information seeking behaviour. The EBI for overall entrepreneurial behaviour was found 77.51 per cent. The highest index in case of achievement motivation showed that the respondents get motivated by their achievement in the sector of milk processing. The highest scored entrepreneurial characteristics may play a lead role to motivate the persons to adopt new technologies related to dairy profession and low scored characteristics must be focused in order to make them successful entrepreneurs. The profile traits of the respondents had positive and significant relationship with entrepreneurial behaviour of the respondents.

Keyword: Entrepreneurship; Entrepreneurial Behaviour; Entrepreneurial Behaviour Index; Milk Processors;

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