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Type : Other Article

EFFECT OF SELECTED VARIABLE ON AWARENESS AND USE OF COMMUNICATION METHODS AND AV AIDS

Vishakha Bansal & B.S. Bhimawat

Abstract

The present study was undertaken to study the effect of selected variables viz. age, education, mass media exposure and job experience of Anganwadi workers on awareness and use of methods and aids to communicate knowledge of health, nutrition, education, etc. to mothers for successful implementation of ICDS programme. The study was conducted in one ICDS project of district Udaipur, namely Badgoan. The sample for the study consisted of total 100 AWWs. The study revealed that age and education had no significant impact on awareness while mass media exposure and job experience were significantly associated with it. Age, education and job experience had no significant effect on use of methods and aids, while mass media exposure was significantly associated, which means higher the mass media exposure, greater was the use. But awareness of AWWs was not related with the use of methods and aids.

Keyword: Mass Media Exposure, Anganwadi, ICDS Programme.

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