The present study was conducted in Varanasi district of Uttar Pradesh with the objective to find out the effect of motivation and knowledge on decision making and adoption of dairy practices. The recognition motive, security motive, scientific motive, affiliation motive and total score of motivation found to be significantly correlated with adoption. It was found that 86.3 per cent of the growers of medium category had knowledge about the dairy and motivation was significantly correlated with decision making component and adoption of dairy practices

Keyword: Motivation; Decision making