The present study was aimed to document economic analysis of meth chelated mineral vitamin supplementation over improved and conventional management practices in Murrah buffalo at farmer’s field. Field Level Demonstration (FLD) was conducted in two villages of Morena district, Madhya Pradesh during two successive years viz, 2009-10 and 2010-11 by feeding meth chelated mineral vitamin mixture, Best min Gold @ 40g per day to 15 graded Murrah buffaloes for exhibiting its effect on milk production and 15 graded Murrah were maintained each under improved management conditions and prevailing management conditions at farmers’ field as control. The economic characteristics were recorded and analysed to assess the economic efficiency of the FLDs. The yield enhancement (litres/animal) due to technological intervention was to the tune of 17.56% and 13.75% over better managed animals and 97.33 and 93.62% over farmer’s practice in successive years respectively for the years 2010 and 2011. The costs of production was increased merely by Rs. 345 over improved management practices, but the effective gain was Rs. 4935 and Rs. 3615 by improvement in B:C ratio by 18.6 and 14.74% over the year 2009-10 and 2010- 11, respectively. However, tremendous gain of Rs. 12230-14350 and Rs. 8615-9415 was observed by increase in cost of production of Rs. 3170-3610 and Rs. 2825-3265, respectively during the year 2009-10 and 2010-11. The benefit cost ratio for demonstrated and control animals were 2.82, 2.30 and 2.38, 2.01 during 2009-10 to 2010-11, respectively. Fortification of diet with meth chelated mineral vitamin supplementation in Murrah buffaloes has good potential to improve profitability at farmer’s field even over improved management practices.

Keyword: Mineral and vitamin mixture; Cost of production; Gross return; Benefit cost ratio;