Perception is subjective. Physical signals and psychological factors such as attitude, past experience, social and cultural background influence perception. We interpret our sensory perception in different ways depending on previous experiences, selective processes, mental sets and cognitive styles. Understanding the processes of human perception is crucial to understanding behaviour. Perception in this study was operationalized as the degree to which information or idea is perceived by the dairy farmers about water used. The majority 61.11 per cent of dairy farmers were strongly agreeing towards the fact that fodder crops required less water as compared to the other crops. While respectively 30.09 per cent Neutral & 8.80 per cent strongly disagree felt that fodder crops required less water as compared to the other cereal crops. Thus the perception of farmers towards the statement that “Fodder crops required less water as compared to the other cereal crops” ranked first with weighted mean score of 90.83 on the perception scale. Likewise, 50.93 per cent of farmers revealed their perception by agreeing strongly that about this aspect, 38.89 and 19.19 per cent farmers expressed their neutral and strongly disagree desire towards the aptness of farmers about dry fodder and concentrate feeding enhance the water consumption for dairy animals.

Keyword: Perception; Water use; Dairy farmers; Weighted mean score;