The study was conducted in Dharwad and Belgaum districts of Karnataka, the total sample size of 60 consumers were selected for the study. and revealed that two-third of the consumer respondents had medium level of awareness about eco-friendly grown vegetables. Nearly two-third of the respondents (63.33%) felt consumption of vegetables provides nutrients to body. Nearly fifty per cent of the respondents felt that increased blood in the body (51.66%), good for diabetic (48.88%) and heart patients (48.88%)

Keyword: Vegetable growers; Consum