The importance of improved technology for the dairy farmers to a large extent depends upon the effective sources of information and the channels to which they are generally exposed directly or indirectly. The present study was conducted to know the awareness and extent of utilization of different mass media sources viz. radio, television, newspapers, magazine and internet by the dairy farmers of Punjab for rceiving knowledge about Animal Husbandry practices. For this, 250 dairy farmers were randomly selected to obtain information through pre-structured schedule. The dairy farmers who were aware about a particular mass media information source were taken into consideration to study their extent of utilization. The study revealed that 100 percent of respondents of all categories viz. small, medium and large were aware about radio and television as animal husbandry information sources. However it was found that the awareness about internet as an animal husbandry information source was high in large dairy farmers as compared to the small and medium dairy farmers. The mean level of utilization was the highest for newspapers (1.68) followed by magazines (1.42). It was concluded that newspapers and magazines have been maximally used to obtain information about animal husbandry practices.

Keyword: Awareness; Extent of utilization; Animal Husbandry Practices; Information Sources;