Present study is based on attitude of the registered farmers and traders towards e-NAM in Sriganganagar district of Rajasthan. Sriganganagar and Padampur mandis were selected for the study. Top 5 villages from both mandis was selected on the basis of maximum number of farmers registered in mandi. Hence total of 10 villages were selected for the selection of sample farmers from both mandis.10 farmers was selected from each village and therefore, total of 100 farmers was selected from both mandis. The list of 25 traders from each mandi was selected on the basis of simple random sampling method and therefore total 50 traders was selected for the study purpose. To find out the most favorable attitude which influence in adoption of e-NAM, Likert scale technique was used. The result reveals that maximum (71%) farmers had favorable attitude, followed by unfavorable attitude (16%), (13%) of respondents had highly favorable attitude respectively towards the e-NAM and same maximum (64%) traders had favorable attitude, followed by highly favorable attitude (22%), (14%) of respondents had unfavorable attitude respectively towards the e-NAM.

Keyword: e-NAM, Attitude, Likert Scale, Mandi, Traders and Farmers.