The present study was conducted in Nainpur block of Mandla district (M.P.) . The investigation was done to assess the factors associated with attitude of the beneficiaries under Swarnajayanti Gram Swarojgar Yojna. Before and after research design was followed and a total number of 120 beneficiaries were approached personally by the investigator for collection of relevant data and facts. The results showed that educational level, aspiration level, economic motivation and mass media exposure were found to have association with the attitude of the beneficiaries whereas age, social participation, contact with development agencies and material possession did not show any association with the attitude of the beneficiaries

Keyword: Swaraojgar; Cluster;