The Nehru Yuva kendra of Jaipur district has been working in the area since February 4th, 1973. At present 257 youth clubs are functioning in Jaipur district. This study was conducted by personally interviewing the 118 NYK participating rural youth from randomly selected 9 villages of 3 panchjayat samities in Jaipur district of Rajasthan. It was found that majority of the rural youth i.e. 68.65 per cent were having favorable attitude and 17.79 per cent were having most favorable attitude while only 13.56 per cent rural youth were having less favorable attitude. It was also observed that majority of the rural youth (86.44 per cent) were having favorable attitude towards agricultural information can be transferred to rural youth through NYK youth clubs. It was further observed that 40.07 per cent rural youth were having unfavorable attitude towards Nehru Yuva Kendra is least potent media to educate the rural youths

Keyword: Nehru yuva kendra; Rural