The present study was undertaken to ascertain the level of adoption of the recommended plant protection practices of paddy growers and find out the association of the paddy growers’ socio-personal traits with their adoption level. The study was conducted in Midnapur district of West Bengal. The study indicates that paddy growers having larger size of land holding, better SES and more frequent contact with extension personnel possess higher level of adoption on the recommended plant protection practices for paddy cultivation, while caste, occupation, education and mass media exposure did not show any significant association with the adoption level of recommended plant protection practices of paddy growers. Based on the findings, it may be recommended that the extension personnel should strengthen their efforts to educate and convince the paddy growers on recommended plant protection practices with demonstrations, exhibitions, field trips, distribution of literature in local dialect and other extension communication methods.

Keyword: Plant protection practices, Extension personnel,