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Association between Personal Variable and Utilization Pattern of Social Media among Postgraduate Students

Annu Devi Gora, S. S. Sisodia and Mukesh Choudhary

Abstract

The present study was conducted in agriculture university of Rajasthan by selecting three agriculture colleges i.e. RCA, Udaipur, SKNCOA, Jobner and COA, Bikaner purposively. Among these three colleges selected 240 students were selected randomly. The basic information regarding personal characteristics was collected from of postgraduate students. To determine the relationship between personal variable and utilization pattern of social media chi- square test used. The chi-square value shows that age, educational level, academic performance and annually family income had significant relationship between utilization patterns of social media at 1 per cent level of significance. Job aspiration was associated at 5 per cent level of significance. Remaining variables like caste, place of residence, marital status and type of family does not had any relationship with utilization pattern of social media.

Keyword: Association; Utilization pattern; Social media; Postgraduate students.

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