Consequent upon the ever increasing need of food to feed the ever-growing populations sustainably and environment friendly manner, the sustainability of agriculture and natural resources with the help of knowledge revolution is emerging as a focal theme. The sustainable agricultural technology transfer involves complex processes consisting of diverse structures, and relationship of inter-dependent factors and related variables, aimed at enhancing adoption of innovations in the farm level. In the changed scenario, with the vertical expansion of the agricultural innovation, agricultural extension system in India is more of informative extension or knowledge intensive extension embedded with the traditional social system. This approach gives rise to a new institutional, single window extension system of Farm Science Centre. In such a research climate, the present paper envisages the stakeholders’ attitude towards farm science centre’s activity for restructuring the existing research extension linkage. The study was conducted at Coochbehar II block of Coochbehar District in West Bengal. The purposive as well as simple random sampling procedures were adopted for the present study. The data were collected with the help of structured interview schedule by personal interview method. The collected data were processed into correlation and multiple regression analysis for drawing conclusion. The study revealed that the attributes cosmopoliteness, training received, consumer durable assets possession, risk orientation, adoption leadership, primary occupation and farm material of the adopted farmer had effective association with and contribution in characterizing the stakeholders’ attitude towards farm science centre’s activity. The explained variation in the study is 57.40 %

Keyword: Sustainable technology transfer; Farm Science Centre; Attitude assessments; Cosmo politeness; Risk orientation; Knowledge intensive extension; Occupation;