Manoj Kumar Thakur
Transfer of technology from research stations to farming community is essential for agricultural growth and development. In this context the role of mass media is also important to disseminate technology to the rural farmers on time. With the view of analyzing agriculture news coverage, its potent, subject areas of agriculture covered and other variables the four major dailies viz. The Gorkhapatra, The Himalaya Times, The Kantipur, and The Nepal Samacharpatra were purposively selected for the study. The Himalaya Times covered maximum agricultural information followed by The Kantipur, The Gorkhapatra, and The Samacharpatra respectively. The Kantipur daily had given more importance to agricultural news with reference to news value. Maximum agriculture news and editorial was covered by The Himalaya Times whereas, maximum popular article, pictorial news and advertisement on agriculture was published in The Gorkhapatra daily. Majority of the national dailies were covered agriculture news followed by pictorial, popular article, advertisement a nd editorial on agriculture issues respectively. Informative type of agriculture information was covered maximum followed by opinion and editorial. Similarly, maximum agriculture information was covered in the Himalaya Times on sixth page, The Gorkhapatra and The Nepal Samacharpatra on ninth page and in The Kantipur on tenth page. Maximum headline was of 6-9 words followed by <5 words. Maximum headline was of 24 to 36 points font size and maximum headline was of single line followed by two and three lines, respectively. Similarly, three column agriculture information was maximum followed by two columns, four columns, and one column, respectively.
Keyword: Transfer of technology, Nepal Samacharpatra, Himalaya Times,