A study on Agricultural enterprises was conducted in six villages of three mandals of Krishna district of Andhra Pradesh. 90 Rice farmers were selected by proportionate stratified Random sampling method. The agricultural enterprise generated 381 man days of employment in the study area. Crop + Dairy enterprise 912 man days, Crop + Sheep & Goat enterprise 815 man days and Crop + Piggery enterprise generated 492 man days of employment. The Independent variables; Land holding, Expenditure Pattern, Planning orientation, Production orientation, Market orientation, Achievement motivation, Information Seeking behavior, Risk orientation, Credit orientation, Decision making and innovativeness were found to be significant at 1 per cent and Knowledge on livestock and crop enterprises was significant at 5 per cent level with the dependent variable Employment generation. The Multiple regression analysis revealed that the variables namely planning orientation and decision making were significant at 1per cent. The value of R2 (0.44) indicated that all the independent variables put together explained the variation in the employment generation to the extent of 44.00 per cent. The computed F value (2.77) was found to be significant

Keyword: Agricultural enterprise; Employment generation; Rice;