Rice is the staple food for more than 65 per cent of the people in India and cultivated under diverse climatic conditions. To meet the increasing needs of population, on sustainable basis the efforts required are immense and multidimensional. The current thrust is on eco-friendly technologies, whose objective is to exploit only renewable resources to control pollution to tolerable levels and to recycle wastes for future needs with conservative perspective. Hence, a study was undertaken to find out the demographic features of FFS respondents and the relationship of these characteristics with their knowledge and adoption level on eco-friendly technologies in rice disseminated through FFS. Variables such as education, innovativeness, scientific orientation, risk orientation, extension participation, institutional support, mass media utilization, trainings attended, group interaction and knowledge have shown significant and positive relationship with adoption of eco-friendly technologies in rice. While promoting eco-friendly technologies through FFS method, these variables are to be given adequate attention in planning, designing, implementation of programmes for increasing the efficiency of outreach.

Keyword: Eco-friendly technologies; Adoption; Rice farming;