Organic farming follows the principle of circular causation and has emerged as a response to health, environmental, and sustainability issues. The study was conducted in 2018 to determine the level of adoption of organic farmers in the Birbhum district of West Bengal. The results of the study found that the majority of respondents were below the medium level of adoption. Among the ten independent variables, eight variables had a positive and highly significant relationship to dependent variables Regression analysis showed that all of the 10 independent variables combined had a significant change in achievement motivation to the extent of R2 39.8 percent, and of the 10 variables, only three variables had a positive effect at one percent level of confidence. Path analysis shows that the independent variable affected (direct and indirect effect) on the level of acceptance of organic farmers. Sustainable organic farming has an important role to play in increasing the profits of organic farming in the study area.

Keyword: Adoption Level; Organic Farming; Vegetable Growers; Sustainable Agriculture;Path Analysis